streamline communication
internship
Genesis Church
Elevating Membership Value & Engagement Through Nonprofit Web Redesign
ROLE
UX & Communication Intern
time
12 weeks (2025)
Focus
UX Design, Marketing
the problem
Information regarding ministries at Genesis Petoskey is fragmented across communication channels, making it difficult for attendees to stay informed, engaged, and actively involved.
Genesis Church Petoskey offers a range of impactful programs, particularly for youth. However, individuals who are not already well-connected within the church community often face challenges in accessing information about these opportunities. This lack of accessible communication created a barrier to engagement for guests and people who were "half-in" to the congregation.
the solution
A transformed guest experience, focused on creating an inviting environment and guiding the user through call-to-action pathways for immediate involvement.
Communication Audit
Audited and overhauled an outdated member database, transforming dormant user records into active, multi-channel communication pipelines via GroupMe and SMS updates.
Creation of Story Team
Recruited and led a multidisciplinary Story Team of member creative talent, driving a 46% increase in member engagement and a 54% boost in guest viewership within two weeks.
the process
A solution backed by research into modern church membership, mixed with understanding of northern Michigan culture.
To come to this conclusion, I conducted four varieties of key research activities, listed below.
User Interviews
360° analysis
comparative analysis
literature review
the impact